Colorbleed reached out to collaborate on a project for McDonald’s Germany, part of their Easter Countdown campaign. The task involved creating visual guides for both promotional materials and the accompanying mobile app.
This project was a joint effort with artist Vincent Bisschop, who provided the initial scenic compositions. I was brought on to develop the environments further—adding detail, depth, and character to enhance the overall atmosphere. These 2D illustrations later served as the foundation for the campaign’s 3D assets.
The worlds we designed were inspired by well-known rollercoasters from Europa-Park in Germany, including Blue Fire, Voltron, CanCan, and Wodan.
For more information about the full project, please visit the Colorbleed website:
https://colorbleed.nl/projects/mcdonalds-ostercountdown
https://colorbleed.nl/projects/mcdonalds-ostercountdown
Client: McDonald's Germany, Colorbleed, Stolz&Friends, Simon & Paul
Type: Concept art, visual development
Platform: App
Type: Concept art, visual development
Platform: App
CONCEPT ART
